In search engine optimization SEO, the term On-Page SEO refers to activities you can perform inside the boundaries of your website., that affects your Website or Web-page listing in natural search results of search engines.
It includes all those techniques which you do on your web page to rank higher in the search result of search engines. These are factors that are controlled by the author by coding on the web page.
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How To Do On Page SEO?
Examples of On Page SEO include
- Actual HTML/CSS Code,
- Page Titles
- Meta Descriptions
- Meta Tags
- Body Tags
- URL Structure
- Keyword Density
- Image SEO
- Internal Linking
1. Actual HTML/CSS Code,
Before I show you how to optimize a website by coding, I want to share the best saying of Bill Gates about programming codes. As Bill Gates Says “Measuring a programming progress by lines of code is like measuring aircraft building progress by weight.”
Use the same phenomenon in your website coding. Try to use less amount of coding with better functionalities. Don’t use inline CSS and JavaScript. Use them in the head section of page coding.
Don’t use too much JavaScript in your website because most of the search engines could not read it properly and it causes the reduction of page speed. Use minified JavaScript and CSS. Try to use CSS for applying effects on text instead of HTML.
2. Page Titles
Page titles are one of the most important SEO factors on a website. Each page or post on a website should have its own unique page title.
Your keyword must be placed page title. Try to start your page title with your keyword or use your keyword as a second or third letter. Page title’s length must be about 50-60 character.
For example, you could write a blog post about weight losing tips that you have tried. It is therefore vitally important that you include On Page SEO Techniques within your post title, You can use it in the title as Easy On Page SEO Techniques or Best On Page SEO Techniques etc.
3. Meta Descriptions
The Meta description is an important place to include relevant keywords for your content. Meta Description is a place to describe the content of the page on search engine.
It should be a short length paragraph of 150 characters including about 3-4 keywords about your content. These are used to the search results when your page is listed.
It can be used as follows in the head section of the page.
<meta name=”desription” content=”Your-Meta-Description-Here”>
4. Meta Tags
You can use a set of relevant keywords on your page to optimize. Although Google does not use Meta Tags as SEO factor anymore, but some other search engines consider is a useful factor for Search Engine Optimization.
These can be used as follows in the head section of the page.
<meta name=”keywords” content=”Your-Meta-Tags-Here”>
5. Body Tags
When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used. H1 tags are basically used for the page title and used only once on a page.
H1 tag is used for main headings or Page Title and doesn’t use it more than once, and further heading tags are used for headings and subheadings. Try to use your main keywords in heading tags.
6. Keyword Density
Using relevant keywords in your content is very important, it helps search engines to know about your page content. But do not try to use keywords excessively repeat and overuse, just for search engine robots. This can lead to your website being banned from search engines.
To avoid your website from being banned from search engines, try to keep your keyword density about 0.5-2%. Use Bold and Italic on few of your keywords and make them easily visible unique from other content.
7. URL Structure
URL structure plays very important role in On Page SEO. It is highly recommended that URL used for page should be SEO Friendly. Use small characters and hyphen for spaces.
Don’t use numbers, special characters, symbols, in URL. Try to use your main keyword as URL if it is more than 2 words.
8. Image Optimization
You can utilize your page images to improve your site SEO. Use image ATL TEXT with your image and use your main keyword in it. ATL TEXT is alternative text which shows when browser could not visible your page picture.
Use proper description for picture and also insert your keyword in the description. This is one best in On Page SEO Techniques.
9. Internal Linking
People think that only back-links in another website can increase their website’s search ranking. But internal links also helpful in On Page SEO.
It helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google Page-Rank of your pages.
Summary
These 9 on page SEO techniques are just some ways that you can improve your on-page SEO. If anyone uses them independently, it won’t make much difference to his website ranking, but when used together, they really help to improve his website traffic.