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How to Choose Photos for Websites: The Complete Guide for Businesses

Did you know using images on your business website can improve customer engagement? It makes content understandable, boosts SEO, and produces an efficient website. Images enhance user experience and extend brand awareness.

If you’re looking to spice up your website, images are a great way to start. However, as with all aspects of your business, you need to know how to choose the right ones. Here’s how to choose photos for websites.

Use Quality Images

Visit different stock image pages and choose photos for websites. Get high-resolution pictures with large pixels to get the best quality. You can hire a photographer to get custom images for websites, too.

You may use editing website photos to enhance images. It can brighten dark areas to produce photos suitable for display.

Ensure Its Relevance to Brand

A business website should be a platform to promote your goods or services. That means that the photos you use should be relevant to your brand. Using random pictures can cause confusion and doubt among potential customers.

Use images that present business goals and objectives. It must reflect on your story, values, and beliefs as an organization.

Model Real People or Animals

Modeling a person or an animal for your website images creates a connection. It allows them to relate to the subject, which can boost engagement and conversion rates.

Moreover, using real subjects provides an idea of what to expect from your product or service. For example, a person models your new clothing collection. It gives customers an image of how the clothing looks when worn.

Thus, incorporate the use of people or animals for your website images.

Name Your Image

Services offering a content management system allows the naming of images before publication. Content creators use the function to optimize uploaded pictures. Doing so drives traffic to a website because search engines regulate file names, too.

Use keywords and hyphens for SEO photos. Moreover, prevent using punctuations and spaces because it affects the file searchability. You can add alt text to describe the uploaded photo as well.

Image Licensing Agreement

Stock image websites ask users for a photo license before using a picture. It refers to permission for using the photos following specific conditions. Rights-Managed, Creative Commons, and Royalty-Free are the common image licensing agreements.

The requirements, conditions, and restrictions for each licensing model differ. Thus, read and understand the image licensing agreement followed to prevent any issues. Avail the image appropriate for your website and license that fits your budget.

Consider Image File Type

The image file type of a photo can control quality. It affects loading time speed, display color, and more. The common file types used are JPGs and PNGs.

A JPG image produces a small file size where it fits all colors. It can load quality images fast, making it ideal for photographs. A PNG file type manages high-contrast and detailed images best for heavy-graphic files.

Use the file type suitable for the image you need to upload. You can convert your JPG to PNG pictures here for better quality.

Choose Photos for Websites: A Guide

Now you know how to choose photos for websites. With quality and effective pictures, you now have a more attractive website.

Are you looking for more ways to enhance your website? Don’t stop here! Check out our other blog posts to discover more great tips on website building.