The number of social media users is on a constant rise. Nowadays, social media is highly used for marketing, and Instagram, being one of the most used social media platforms, makes it suitable for marketing. If you are not marketing yet on Instagram, you are missing out!
But how do you sell your product to your clients? Below are some tips that can help you effectively market your business on Instagram.
1. Understand Your Audience
First, you should know and understand your audience. The audience is your market, and you can only get to them by understanding their needs, preferences, and pain points. This will give you an idea of what and when to post. Good and quality products may fail to sell if not properly introduced to the audience.
2. Engage Your Audience
Engage your audience. Do not just talk to them, but instead, engage with them. Quantum Marketer says that engaging with your followers makes them feel appreciated. Even the least efforts, such as responding to comments on your post, might create an excellent relationship with your followers. Let them feel like they can get to you.
3. The Right Time to Post
You should know the right time to post on Instagram. Your post might be rendered useless if the timing is wrong. Content posted within working hours is less efficient compared to those posted when the Instagram traffic is high.
Also, consider the moments. The audience targeted might be online, but the moment might not be right. Try and know the mood of the audience, whether sad, happy, or angry, it may influence your post. For instance, a footballer who posts on Instagram, marketing some clothing after their team has lost. The followers, who are supposedly football fans, may turn their wrath on the player and the product of his post.
4. Use Relevant Hashtags
You should always strive to use relevant hashtags. Hashtags can be useful, depending on what you intend to use them for. You can also use trending hashtags correctly. Incorporating trending hashtags gets the people talking about your post. You can also use a hashtag contest. Requesting people to post and share your hashtag with an incentive of something to be won. The incentive can be product or service or re-posting their post.
5. Use Good Visuals
Images or videos can relay more compared to just some sales stuff. A quality product may fail to sell well because of poor images. Focusing on high-quality visuals can really improve your marketing. Always ensure that the image and the video quality are excellent.
6. Avoid Hard-Selling to Appeal to Social Media Culture
Avoid the hard-selling strategy. Most Instagram users find posts appealing rather than some sales staff like buy now while stock last. Social media users have developed a habit of behaving like they don’t want to sell at times though they do. You should embrace this consumer influencing culture. Just make the posts appealing, and they will sell out well.
7. Use Instagram Analytical Tools
The world has moved on from Instagram bots. Just like Facebook, Instagram can now give you insights to use, which can help you improve your marketing capabilities on Instagram. These analytical tools help you to answer the question;
- What time are most of your followers online?
- Which are your most viewed posts, whether videos or images?
- How diverse is your audience?
- What your follower’s demographic information is?
If these insights are well utilized, you will have more information about what your market looks like, and you can barely go wrong with that.
Branding is another beneficial factor. You can start by creating a brand name for yourself and maintaining it. People like associating themselves with a brand. According to Qualtrics it is easier for people to recognize you with one brand and promote it.
The amount of time people spend on Instagram is very significant, which is the reason why Instagram marketing is the way to go for 2021. Instagram can really be useful and profitable if well utilized. Be sure to implement the ideas mentioned above.