Looking for ways to attract more local customers to your business? You have come to the right place. In this post, you will find some interesting ways to do right that.
Just keep reading.
Undeniably, businesses make money by selling products or services to customers.
Regardless of how good your products or services are, your business will not make profits if no one is buying from you. That means if there are no customers buying from you, your business will not make profits and it won’t thrive.
Nevertheless, most businesses fail not because customers are not buying their products or services, but because no one knows of their existence. In fact, this is a major problem with small businesses.
For a business to grow there must be an effective marketing and advertising strategies. Therefore, after successfully launching your business, try these simple strategies shared by Mike, a local SEO expert and digital marketing consultant for small businesses and tech companies.
1. Use What You Have at the Moment
Whether you are just starting out with your business or it’s already running, you probably have an existing network. Use that network to attract customers through word of mouth.
The best thing to do is to ensure you have some few loyal customers who can make referrals. Referrals are powerful and can generate strong leads.
Because the existing customers are already buying from you, it’s easier for them to recommend you to their friends and relatives.
2. Try Offering Free Products or Services
People love free things so try giving away some of your products or services for free to your customers.
That is a powerful strategy to make people know of your business existence. It will also show that you value your customers as well.
Most importantly, customers will know that they can use your products for free and if they find value in them they will find themselves buying from you.
Here is an example of how you can give free products or services to your customers.
For instance, you are operating a barbershop in your neighborhood and you want to make it known to many people without spending a lot of money in promoting it, you can make a huge sign in front of your barbershop with words like “We do free haircuts for a limited time” This way, people who want to get their hair cut will definitely visit your barbershop.
Once they get good services, they will likely come to pay for it later and will recommend you to their friends as well. That’s the power of offering free products or services.
3. Give Discounts and Deals
This strategy works similar to offering free products or services. You may take advantage of these two low-cost tactics to attract more customers to your business.
Customers are always looking for ways to save money but enjoy the products they love.
The good thing about offering discounts and deals is that they tend to influence customers to buy more than they intended to. That’s because they think the price might change tomorrow.
It’s also the best way to publicize your business.
4. Participate in Volunteer Work
This is one of the strategies most businesses ignore not knowing how powerful it is. It’s the best opportunity to get free publicity. You can offer to volunteer in your neighborhood, church or nearby school. You can decide to sponsor a football tournament.
You must have heard big businesses that invest in Corporate Social Responsibility. Customers are more likely to support your business once they know you give back to the society.
You only need to give your time and some little effort on this strategy.
5. Tap the Power of Social Media
When it comes to attracting customers to your business, social media works magic. The good thing is that there are plenty of social media networks across the world.
Facebook is the leading social network with over 1.52 billion registered users worldwide can be your best partner when it comes to attracting more customers to your business.
Since most of your customers are already on Facebook take a leap and meet them there. It’s free to join and easy to use.
What Next?
Having read our tips above, it’s your time to get started. Remember, some of the strategies work when you use them together so try to make a combination of them to see the results.