Leveraging Discounts & Coupons for Effective Marketing Strategy

Online Marketing Problems and Tactics to Avoid

It is always said and believed ‘Customer is king’. Well, in order to capture the attention of the audience, it is important for an organization to devise a compelling marketing strategy. If you are pondering as to what makes an effective marketing strategy, here we are to offer you with a quick sneak peek on what it all takes to design a potent marketing strategy which can instantly draw the attention of the audience in a highly competitive market scenario.

After in-depth research and analysis over the past years, it has been observed that one of the most successful ways in enticing the audience is by engaging them in an effectual conversation by informing them about the various discounts and coupons available from time to time.

This has always been a popular method adopted by all the topnotch companies nationwide. For instance, the very same method was adopted by Coco-cola in the year 1887. It offered all its customers a free glass with a hand-written ticket. And guess what, by 2013, 92 percent of the customers used the coupons. The strategy is still followed by masses and startups reaping the best from it.

To note down one, Box8 a startup which aims to serve ‘irresistible desi meals in a convenient, easy-to-carry box’ provides its customers with numerous offers and coupons every single day. It has a separate category named ‘offers’ on its webpage which lists all the latest discounts and coupons offered by Box8 every day. A lot of companies now adds dedicated offer pages in their website with the same purpose.

So, the above instances clearly reveal that offering the customers with discounts and coupons can definitely help an organization in driving more sales which eventually results in the maximization of profits. However, the question is, how exactly can an organization use and leverage these options within their developed marketing strategy?

The below-mentioned points provide you with a comprehensive solution to design an effective marketing strategy.

1. Highlight Discounts & Coupons on Opening Page of the Site

The attention span of human beings is too short, a maximum of eight seconds. Hence, it is necessary for a business organisation to mention the discounts and coupons on the opening page of the website. In order to attract the audiences’ attention, they can make use of techniques like Sticky banner, Redisplay at checkout and so on.

2. Distributing Discounts & Coupons Via Partners

Some of the business organisations hire partners who aim at distributing special discounts and coupons to the audience. They either set a time-based deadline or quantity-based limit. And, the partners so hired are offered commission on sales. This indeed gives them an extra incentive to promote the various coupons and offers.

3. Create Appropriate Discounts & Coupons

It is of utmost importance that the business organisation must come up with relevant discounts and coupons. Let us take an instance, say, that you own an apparel shop which emphasizes on women clothing. But you promote men’s shorts. This is undoubtedly a foolish act.

In order to create fitting discounts and coupons, it is mandatory that you take into consideration the past purchases of your customers, location, past visits, referrals, and time of the year.

4. Rewarding Loyal Customers is a Must

There are a number of third-party apps available at your fingertips such as The Coupons App, Yowza, and Qwikon, that allows you to reach out to loyal customers via social media and messages. You can send relevant offers and promotions exclusively to your loyal customers based on their location and shopping history. This is one of the best ways to reach to your loyal customers which can make a big difference in your business.

5. Sending an Email is the Key

Did you know that 93 per cent of the customers are likely to use the coupons that they receive through email? The reason being its easy accessibility and reliability.

One of the most popular ways to offer a coupon or discount through emails is through abandoned carts offers. For instance, Birchbox offered a 20 per cent discount for 24 hours after cart abandonment. Another tactic which you can adopt is by offering a discount for new email subscribers or reward loyal customers with exclusive deals.

6. Don’t Bombard the Customers With Too Many Offers

Remember that customers can ignore the discounts and coupons offered for a variety of reasons. Maybe they are not keen on the promotion or they just happen to miss it because they were too busy in the routine. So, be persistent by using lightboxes that follow them when they navigate your site. Also, use strong, urgent calls-to-action (CTA) like ‘Don’t miss out!’, ‘Hurry, limited period offer’, ‘Click here to save 10 per cent now!’ etc.

The display of discounts and coupons must always be pleasant-coloured, surprising and engaging.

7. Ask For a Return Gesture

In order to claim a coupon or discount ask the customers for their email address or create a survey. In doing this, you will have all their contact information to offer them with impressive coupons and offers in the future.