Every business these days needs to have some sort of digital presence. This way, customers can actually find the products and services that are on offer! Creating the best digital presence can be time consuming and hard work, but eventually, all of that hard work will pay off, and the website will hopefully rank well on search engine results pages.
Thankfully, there are a few hints you can follow that can improve your digital presence pretty quickly. Of course, these may take some time to implement, and many businesses rely on the services of Itonic instead so that they can focus on other aspects of the business, but if you want to do it yourself, here are a few things you need to do. It’s also important to note here that visibility does not happen overnight. Although there are some tactics you can do that offer quicker results than others, they can still take some time.
Perfect page titles
The titles of your pages really do mean a lot. That is the first thing a search engine will look for when determining which site fits within a search query. If your title is too short or far too long, you may miss out on the chance to appear in a query. If your title isn’t specific enough, you may miss out again. The best titles are specific, readable, and a few words long. This means that consumers and search engines can easily distinguish what the webpage is about and its relevance to their search.
Your website should certainly have images on it. It doesn’t matter what niche your business is within; there will almost always be a need for imagery. Choosing the right images is one thing but actually optimising them and making them work for your site is another. One of the best ways to optimise your image is by adding an ALT text. This description of your products makes it incredibly easy for search engines to figure out what is it and help it rank where necessary.
Let’s say you sell wholesale coffee beans, and you have an image of coffee beans on your site. You may want to set the ALT text as something like ‘wholesale-coffee-beans-for-sale’. This very brief yet informative caption then tells a search engine exactly what your image is and when someone performs a search query for wholesale coffee beans, your webpage with that image can come up as a result. Perfect! Now those making the query will be able to see what you’re offering.
When a consumer makes a search query, which is an online search for something, they’re likely going to use specific keywords relevant to their search. If you offer what they’re looking for, then you need to include those keywords so that you come up as a result of their search.
For example, if someone is searching for ‘wholesale coffee beans’, and you sell wholesale coffee beans, those keywords must be present on your website. Not too much that it looks like spam, but enough to get your message across. This way, when a search engine is gathering results for a search, it will recognise that you fit into the query and show your site to a consumer.
Most search engines will have a map function. This allows consumers to pinpoint different locations and even find out where businesses are located. Adding yourself to the map is an excellent way for you to appear in various search queries, and it also makes it easier for consumers to find you. If you have a product or service that you want to sell locally, you should absolutely have your business on a map.
Let’s say someone was to perform a search query for ‘wholesale coffee beans London’, and your business was situated in London; of course, you would want to appear in the search query! Firstly, ‘London’ may already appear on your website as a keyword, but you’re improving your visibility by having your business on a map too. By utilising both of these tools, you will undoubtedly be able to boost your visibility and appear for those looking for you.
There are plenty of other tactics you can implement, but these should get you off to a nice start. If ever in doubt, reach out to a digital marketing expert and seek advice!