Instagram is a powerful tool to increase the visibility of a company. Big brands as well as influencers understand it. More and more companies are incorporating Instagram into their digital marketing and community management strategy. More than a simple technique to buy Insstagram followers is to start research and check top service from the web. It is about building your brand image through a qualified and loyal community.
They will take a little longer to show their results, but they are perfect for building a strong brand image in the long run.
Here are the 5 most effective tips for promoting your business on Instagram.
Tip # 1: Have a Clear Goal
To not disperse and lose the benefits of a good strategy
If you want to promote your business on Instagram , it must be done for a specific purpose and predefined. You can then build your Instagram marketing strategy around this goal.
Visitors to your profile need to know exactly what you are talking about. For example, if you sell organic products, you can focus your communication on the benefits of organic, or “better consume”.
Your goal can be summed up in one question:
Tip 2: Hashtags
The classic for organic visibility
#Hashtags are a powerful tool to increase your visibility on Instagram, without spending a single penny on advertising. However, we must know how to use them.
When a user searches on Instagram by hashtag, the results are displayed in two ways:
- First appear the 9 publications with the highest potential according to the algorithm of Instagram. In other words, the ones that generate the most qualified commitment. These are not necessarily posts with the most likes or comments. For example, a photo that has only a few feedbacks may appear first because among these is an important influencer.
- Then, only the most recent publications are displayed.
The trick is not to position yourself on the most competitive hashtags. Indeed, on a very used hashtag, your publication may appear on the first page only a few minutes.
When you select a hashtag for your publication (by typing # and then the chosen keyword), Instagram displays the number of existing posts on that same keyword.
Tip 3: Bet on Storytelling
Your photos must tell a story
The goal here is not to add a 2000 words text description of your photo. The goal is that your photo (or video) tells a story!
Contrary to popular belief, photographs and videos on Instagram do not have to be perfect to become viral. They need to generate emotion, tell a story, convey a clear message. One of the tips that works best, especially for products, is to stage what you sell.
Tip 4: Post Videos
The most effective medium of the web
Video remains the most sought-after medium viewed by people, not just YouTube. Even if Instagram is, in a way, the realm of photography, video is still the most effective way to boost your company’s image on the social network.
Tip 5: The Big Story Boom
Do you know the stories that are found on Facebook and Instagram? It is either a very short video (about 8 seconds), or a slideshow of several photos or images. They have been a growing success since their launch in 2016.