SEO stands for “ search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Search engine optimization (SEO) is that the method of poignant the visibility of an internet web site or an internet web page in a web search engine’s unpaid results—often noted as “natural”, “organic”, or “earned” results.
In general, the sooner and additional often times a website seems within the search results list, the additional guests it’ll receive from the search engine’s users; these guests will then be regenerate into customers.
Search engine optimization (SEO) might target completely different varieties of search, together with image search, native search, video search, tutorial search, news search, and industry-specific vertical search engines.
Importance of SEO In Ranking
All major search engines like Google, Bing, and Yahoo have primary search results, wherever sites and different content like videos or native listings are shown and hierarchical supported what the program considers most relevant to users. Payment isn’t concerned because it is with paid search ads.
Even though search engines square measure frequently change the algorithms wont to rank websites, 2 necessary rank factors stay that square measure the inspiration for self-made Page one result.
Any website is capable of attaining search ranking and visibility if optimized in a proper manner. Apart from creating visibility on the web, SEO also enhances online exposure of a website/webpage and offers a branding to any online business.
SEO involves improvement of numerous aspects of a website/webpage including site theme, design, quality, site link structure, directory structure, webpage content, site link structure, relevance etc.
After an SEO expert optimizes your website, you will see a significant rise in its traffic. Your website will be visited by targeted customers who search for relevant keywords on search engines.To direct targeted customers to your website, it is very important that your website ranks higher in the search engines like Google, Bing, Yahoo!, etc.
What Determines a Website’s Ranking?
Link popularity
These are links that connect other websites to your website. These links help some of the traffic from other websites to your website. The more backlinks you have from higher ranking sites to your site, the more popular your site will become. It also tells how trustworthy your website is.
Keyword Relevance
Keywords are search terms used by people when looking for products or services online. When a user hits the search button, search engine bots will crawl various websites and rank them according to the percentage of keywords found on the websites. This is what makes up a search result page.
If you want people to find your products when they search for the phrase “barbecue grills”, it is important that you populate your website with this keyword phrase. A better ranking means more online exposure for your business.
Basic SEO Methods
There are 2 main basic methods of SEO
1. On Page SEO
2. Off Page SEO
On Page SEO
On page SEO techniques optimize elements of your website so search engines can easily find you. It also focuses on the functionality of your website and how this affects a customer’s experience while he or she is on your site.
Your content and web site infrastructure targeting the simplest keyword clusters matching existing content to focus on specific keyword clusters creating new content to focus on specific keyword clusters having the simplest web site infrastructure and design all are in On Page SEO
1. Optimizing Page Load Time
Page load time is also one of the metrics that Google and other search engines consider when ranking websites. Ideally, websites should have a short load time of less than 4 seconds.
People go online because they want information fast. If a page doesn’t load within 3 seconds, your visitor may decide to leave your website and move on to the next search result.
2. Website Functionality
Your website should be easy to navigate and should deliver immediately what the visitor needs. If a customer goes to your business website and has to click on several links to get to the sales page, the customer may leave your website and may go to a competitor.
3. Keyword Analysis
It is important to use high-ranking keywords relevant to your products. These keywords are strategically placed in various pages of your website. This way, you can increase the keyword relevance of your website. Google Adwords Keyword Tool is used to find high ranking search terms.
4. Blog
Search engines love fresh content. This is the importance of a blog in a any website. You can’t just have a static website and hope search engines will find you.
Keywords are also strategically placed in articles to further increase keyword relevance of the website. Articles also help stimulate the interest of your visitors. These helps make your visitors come back for more.
Off Page SEO
Off page SEO techniques are strategies done outside your web pages. These methods ensure that your website is found in different places in the web.
However your web site is cited from alternative on-line sources developing a profile of top quality, on-theme incoming links having a relevant and active social media presence creating citations (non-linking references) concerning you at least 1/2 your Search engine optimization (SEO) outcomes square measure influenced by parts outside your direct management and everything else is concerning strategy, techniques, techniques, and discreetness.
The Search Engines inspect over two hundred “rank factors” once evaluating websites, and each year they add over four hundred updates – therefore an enormous a part of our services is keeping your web site at the leading edge…because we have a tendency to do very shrewdness SERP works and why it’s necessary to your business.
1. Link Building
This process helps create inbound links to your website. It is important that the links are from high-ranking websites. Think of it like hanging out with the Internet’s coolest pack.
If search engines see you with the “cool guys”, your popularity will increase. Also, the links can also drive traffic from high-ranking websites to your website. Additionally it help to index site faster in search engines. This means more traffic for you and more popularity.
2. Social Network Sharing
This is very important to SEO. Social Networks like Facebook, Twitter and Google Plus help people connect with others and share information. They are powerful marketing tools that can help build authority and ranking on the Internet.
Anything you share in these networks can go viral. Social Networks are also great venues to build customer relationship. They provide an easier way for your customers to communicate with you and vice-versa.
These are the basic White Hat SEO Methods you can utilize in building your online presence. Remember that there isn’t a one-size-fits-all method. SEO also takes a lot of time, effort, analysis and patience.
It may take as long as 6 months before you can see any significant changes on your traffic. But this should not discourage you as there are also a lot of factors that may affect the outcome of your SEO efforts.