Remembering the times when you tried to reach NNN amounts of fans? Or tried to post the NNN amount of post every day? Well, the time for it is over now. It is an era of quality. Try to make stories for the correct brand for the correct type of audience. This alone is not important. The format of your approach and the channel choice must be superb too.
Table of Contents
1. Leverage the latest format
The format of your approach must never be traditional. The engaging factors must be high. Time must be spent mostly on these high engaging formats which must always latest in trend. The live streaming and stories sharing are the favorite section of Gen Y. This grabs attention at once and glues the viewers to the screen for a very long time. So many Instagram users prefer the story format every day in 2019. A huge majority of Instagram users post stories format for about two to three times a week.
The Stories format attracts the young generations and the multi-millionaires both. The business groups often study relevant stories before investing in the product or the website. Live streaming is the best advertising medium on social media. The exposure is high to the audience and it becomes a highly interactive session. It saves time and no production cost is increased.
2. Enrich the storytelling
Make your stories bright and fun. Share the information in a wonderful way by promoting the product. The approach must be trendy to attract customers. The testimonials from your clients must be true ones. They can make wonderful stories. They can also have the company culture and post the KOL content to share the product information in the best possible way. But the contents must be diverse. Otherwise, the attraction power of the stories will reduce drastically. The Instagram accounts of some world-famous companies repost the user reviews as stories to attract new followers. The focus should be on the quality of the stories not on the amount.
Quantitative goals are less important than the qualitative posts. The quality of fans is also important. There will be people on social media who would share simply anything. There are not qualified customers. Prospective clients are your best followers. Learn to target their attention with interesting facts and stories.
3. Define quality
Define the quality you aim to provide. Take proper reviews from people who have already visited your website and used your product. Your online store must study these reports and learn what your pros and cons are. Point out a single objective to achieve at a time. Retarget them who have been with you for a long time. If you are already doing this, your approach is absolutely right. The audience when retargeted responses well due to the attention they receive. This can convert the audience better than any other method. Lavish your attention on the audience who are with you.
4. Link all accounts
Your website must have the facebook pixel at the top of the page. The customer email database must always be imported into your Facebook account. Connect your Business Manager with E-commerce. Develop a new approach software. Develop LookAlike system to find the users similar to the ones existing. Monitor your media values.
5. Numerical values are important
Instead of making a subjective approach to your progress make a numerical and objective one. Monitor your progress. Monitor the cost per exposure and impression of your campaigns. The numerical returns can make a clear picture of your product sale and purchase. The efficiency of your social media campaign can be judged by this. It provides tangible value to understand whether your decisions are working or not. If the progress is fine, there is no need to change your approach. If the numerical values are not responsive, you will need to change your approach.
6. Learn about your assets
Judge your assets and invest accordingly. Include the activities of social media along with your sales performance analysis. Your social media assets are true assets of your company. The stories will bring your clients to your products in a very interesting way.
These are some methods in which you can upgrade your social media approach. This is a very important platform nowadays to reach your clients. Your company’s profit and social media presence will rise simultaneously. A positive relationship will grow among your clients and you. Thus, your company will flourish.