{"id":2643,"date":"2021-06-09T10:51:38","date_gmt":"2021-06-09T05:51:38","guid":{"rendered":"http:\/\/pclearnings.com\/?p=2643"},"modified":"2023-06-11T19:37:18","modified_gmt":"2023-06-11T19:37:18","slug":"online-marketing-guide","status":"publish","type":"post","link":"https:\/\/pclearnings.com\/online-marketing-guide\/","title":{"rendered":"Online Marketing : A Comprehensive Guide to Different Channels"},"content":{"rendered":"

\"Online<\/p>\n

Online marketing has long overtaken the traditional marketing. The world is changing digitally as more inventions and channels come up. Companies are learning to embrace the culture of marketing to increase their Return on Investment (ROI). Knowing what channels help increase ROI is a great way to ensure your business\u2019s growth.<\/p>\n

Digital Marketing Channels Available<\/strong><\/h2>\n

Marketing is definitely an aspect of the business that needs to be well-researched. As a business owner, you want your business to thrive and emerge the top in your industry. So what digital channels can you use?<\/p>\n

Email Marketing<\/strong><\/h3>\n
\"Email
Email Marketing<\/figcaption><\/figure>\n

As a marketer, what you want is results. Email marketing has been here for a while, and it still rules. It has the highest click-through rate as well as conversion rates when compared to social marketing.<\/p>\n

According to GetResponse, when analyzing social media and email marketing, email has a higher ROI. Mostly People check emails history<\/a> regularly, but not their news feed. This only shows that if you haven\u2019t started working on your email marketing strategy to boost your sales, the time is now.<\/p>\n

Email marketing is a process though; you don\u2019t just dive in and start sending cold emails to potential clients. Have an opt-in on your website where potential clients can sign up to receive your emails. After getting them to do that, you can have a crafted specialized welcome email.<\/p>\n

The next series of emails will need to be attention-grabbing to keep your subscribers interested in your products as you convince them to buy them. Personalize each email to each subscriber as this will increase the chances of them opening your email.<\/p>\n

Have you heard about the GDPR? GDPR refers to the General Data Protection Regulation endorsed by the European Union. Before hopping into email marketing, you need to familiarize yourself with the GDPR so that you can be compliant.<\/p>\n

Social Media Marketing<\/strong><\/h3>\n
\"Social
Social Media Marketing<\/figcaption><\/figure>\n

A research was done by Pew Research Centre in early 2021 clearly which illustrated the different social media channels most Americans use. Top on the list was YouTube then Facebook with 73% and 68% respectively. Social media has grown with an approximate of 2.46 billion as of 2021.<\/p>\n

This number is expected to increase which makes this an excellent platform for marketing your products. Build a network of your preferred audience. Also, join in the conversation such as on Twitter chats that are in line with your business as this helps you gain exposure.<\/p>\n

Social Media Marketing<\/a> can help you with:<\/p>\n