Instagram is a fascinating social networking tool that encourages you to share stories in pictures. It has turned out to be one of the greatest marketing tools of our time. It is one platform you should use if you want your business to receive more awareness. The reason why Instagram is an effective marketing tool is because of its unique features that help in getting the message across to thousands of people with ease.
Instagram stories are an excellent way to promote your business. Just like how you put effort into your feed, you should also put effort into your stories.
In this article, you’ll learn how to use Instagram story templates to create stories that impact your brand’s marketing positively.
1. Use Software Platforms to create better ad designs
Have you ever spent good money but created a poor-quality social media ad for Instagram? It’s not your fault. There is no template or software that easily and quickly creates an outstanding design. However, you can use software platforms that offer free templates to promote your small business to create better ad designs.
Plenty of software platforms (or SaaS solutions) allow you to create designs for Instagram ads, Instagram stories, Facebook ads, and other promotional campaigns like PosterMyWall. All you need to do is select images and text that best describe your product or service, select color schemes, and fonts, add graphics, text boxes, backgrounds, and more — and publish in just a few clicks. Better designs could help you to get more engagements and likes. However, you could use Twicsy Instagram likes service as well for better engagement on instagram.
2. Utilize Instagram Stories to share relevant content
I have seen that this is the most undervalued social feature. I think Instagram has hit a goldmine by allowing you to post 15 seconds of news and information about your company, coupons, contests for followers, product reviews, and so on. Interactivity with viewers through poll votes, hashtag usage, and the possibility for viewers to leave comments directly on the photo is unprecedented and very useful for a small business.
3. Use chat stories to run conversations on Instagram stories
When you create a Story with a Chat Sticker and select 32 or fewer participants, they’ll see it in the Story bar at the top of Instagram. The stories open for chatting are placed higher in the list and are easily identifiable with a chat icon.
With Chat Stories, businesses can effectively host pop-up focus groups to get feedback from their customers. Reach out to your audience, listen to what they have to say, and share their thoughts with a wider audience!
4. Use Instagram Stories to go live
If you want to get the most out of your Instagram stories, you must understand how to use this feature properly. Engagement is the name of the game, whether you’re performing live broadcasts or posting snapshots. You only have a certain amount of time viewers can engage with your content, and it’s not as effective if they don’t engage with it.
On their own, Instagram stories are not very engaging for users. Since there is no auto-play option, users will likely stop following you after one or two live videos. That’s why you should plan your live streams during heavy traffic dates. You can also benefit from scheduling your live videos ahead of time to accommodate high user activity.
5. Use Highlights on Instagram stories
Recently, Instagram rolled out new features for saving Instagram Stories to your phone. You can now save stories you see on Instagram to your camera roll, so you can view them later and follow them with a click of a button. However, if you want to keep the best stories for a longer period (i.e., 24 hours instead of just 12), there is another way to do this.
Save your stories to InstaStory Highlights. The new feature is located in the row of bubbles in the middle of your Stories page when you swipe up from the bottom-right corner of your screen.
6. Create quizzes on Instagram stories
Usually, when people engage with quizzes, they’re doing it because they want to know the answer. In that sense, even though a quiz can be fun to play and may encourage engagement with your brand, it’s not likely to lead to conversion, i.e., people who take action and buy something from you or otherwise engage with you again.
But if you use Instagram Stories quiz stickers to offer an interesting question, then track the results by monitoring your Instagram Story analytics, that could be extremely useful. Use these insights and other metrics about the time spent and engagement level for your app on Instagram Stories as part of your app marketing strategy for Instagram analytics best practices.
7. Increase visibility with question stickers
What are question stickers? The internet has been flooded with “answers” and “questions,” but what do they mean to a user? How can you ask a question without answering it? This is where question stickers come in.
Question Stickers are a great way to generate engaging conversations. They allow you to ask a question, which will help you gauge the level of engagement and get unique answers. The nice thing about question stickers is that they allow you to be more creative regarding how people respond – it takes a little imagination!
To use the power of Instagram Stories for your business, you need to know how to do it right. Instagram stories are a powerful tool for businesses to market their products and services. They can be used in various ways to showcase your brand, business, products, and services. This means you have the power to promote your business.
By using Instagram story ads, you can reach your customers while they interact with your brand. Using stories, you can also get creative with visuals, allowing you to stand out from other brands while building relationships with your customer base.