Shooting a video is one thing, but to make it engaging online requires work. Not only work in editing all those parts out that will now help to sell our product but to make viewers want to carry on watching it. These viewers are, of course, our target audience. Those potential customers that we spend time and effort attracting to our website in the hope that they can then be persuaded to buy our products. Then, over time, they will not just buy one product, but they will keep returning to buy more products. So, to have them keep returning to view our videos is part of this process.
To make our online videos engaging to our website users will require us to invest in software that improves them after they have been shot. There is much that can be later improved upon, including adding text to our videos to reaffirm messages, removing unwanted sections of pointless dialogue and non-product-related action, and generally improving their content value. We can also use software to make an interactive video. This is something that will improve the viewing experience and take our business to a whole new level.
One thing that software can do is to make our videos interactive to consumers. An interactive video will allow its viewers to interact with the content of the video itself. They can do this using a variety of tools that are made available to them. This includes being able to click and drag, scroll or hover, and gesture other actions of a digital nature so they can view the video with more interest. They will do this in a similar way to how they would react with web content.
Much interaction results from social media, so this is an extension of that, only through a video clip. It represents the best way of selling a product, to have consumers engaging with the product through interaction. It is the closest thing you can achieve to reality and an in-store face-to-face demonstration of a product. Those in digital marketing are constantly looking at ways that improve the promotion of a product as much as they are looking at increasing website traffic through SEO (Search Engine Optimization) and PPC (Pay Per Click).
All basic video editing software should have the facility to cut out the parts that are not so good. This is important because all the best bits have the potential to be overshadowed by the worst bits. By worse bits, we mean anything that will stop someone from continuing to watch the video to the end, or worse still, prevent them from buying a product and telling everyone else about their feelings.
People might be put off from buying a product because of insensitive words, for example. Too much detail might cause someone to forget the main features of a product in preference to those things that give them doubt about its usefulness. Invariably, in catering to the masses with a product you cannot satisfy everyone. It is the same with a video.
What appeals to one person may not to another. You have to hit a happy medium with the editing. Software at least provides you with the tool to decide what stays and what goes. Video editing software is easy to use and easy to obtain and well worth the investment. With software, we can now, of course, even make our videos interactive.
Adding in Text
It is useful to be able to add text and subtitles on top of a video image. This can mean that everything does not have to be said about a product. It can help keep the content of a video engaging while at the same time delivering the main message of the product. You are benefitting from the best of all worlds in having the facility to incorporate visual images, sound, and textual information.
Then, not only that, with interactive videos, allowing users to control the action as if they were the director. This can only improve their buying experience and put them in the kind of happy mood that will have them returning to your website to buy another product.
So, many ways to improve our online videos to help sell our business message and our products. From interactive videos that we started with, to the ability to cut the less useful sections out of our video and add in textual information that will further promote our product and brand.