To secure links for your website, you need a fully-integrated marketing strategy. Regardless of your link-building tactics, you need to understand why you are using these strategies.
From a holistic SEO perspective, links should be useful to the audience of the website they are linking from. This will ensure that they get clicked on.
Write Content for Other People’s Websites
Using safe link-building techniques and best practices, you can write content for other websites linked to yours. This is called broken link building, and it involves finding pages with links that no longer work and suggesting that the site owner replace them with a link to your content.
This is a great way to get your brand and products in front of a large audience and can result in many links. However, be careful not to overdo it. If you produce less content relevant to your industry, it can be seen as spam and hurt your search engine rankings. This will likely lead to a penalty by Google. The best practice is always to create relevant content for your audience.
Share Your Content on Social Media
A viral image, video, or infographic can bring in tons of links from social media platforms. These links can boost visibility and traffic to your e-commerce website, boosting revenue and overall business growth.
The best type of link is one that’s earned naturally. This is known as content-based link building, and it veers away from manipulative ranking tactics. These links are great for e-commerce sites because they provide trust and critical ranking factors from high-quality websites.
Getting these types of links involves a variety of strategies that depend on your business niche, budget, and available time.
Create a Guest Post
Creating content that people link to is one of the most effective ways to increase your website’s authority and visibility in search engine results pages. However, it can be a time-consuming process.
Luckily, there are some strategies you can use to speed up the process. These tactics can be used as a complement to your overall content marketing strategy or as stand-alone methods.
For example, a simple tactic is to leave thoughtful blog comments. While blog comments are usually nofollow links, they can still help you build links by generating traffic to your site. Another option is to create infographics, which are highly shareable and often linkable.
Write a Guest Post For a Relevant Website
Creating and sharing content on your website is one of the most important steps in building links for any business. This can help you gain industry visibility, boost website traffic, and increase revenue.
However, it would help if you kept a few things in mind when writing guest posts for other websites. First, you should focus on providing value to the other site’s audience, not just your own. Second, you should avoid using spammy link-building tactics.
You can also use competitor research tools to find sites that accept guest posts in your niche and are relevant to your topic. You can then contact them to see if they would be interested in a guest post.
Ask For A Link
A great way to build links is by asking for them. Find any mentions of your brand or website on the web and then reach out to those websites. Politely ask if they would include a link to your site, and they will probably comply.
You can also use tools to find dead links on Wikipedia pages that require a citation and then forward or replace them. This method is very effective since Google trusts Wikipedia and is a natural link-building approach.
Link building is more than just strong links; it’s about ensuring you have the right balance of white and black hat strategies.