What Are Some Great Tips for Apparel Marketing?

aparel marketing

People who are in eCommerce tend to look for ways to scale their ventures and make more money. At some point, reaching a ceiling is what so many entrepreneurs have to deal with and it can be difficult to get out of such a situation.

When you end up in a similar position, it is time to introduce some new things or change your current business model. Here are some great tips to help boost your apparel business.

1. Try Looking for New Products and Designs

A new product or design catches people’s attention if you know when to introduce it. And if the said product or design is trendy, you can expect to see it receiving even more attention.

It helps when you can find a reliable supplier. A good example would be Printify – a Print on Demand & Drop Shipping Platform | 250+ Products, 90 printing facilities including China, the US, and Europe. 

As for new graphic designers, they can also help with bringing some fresh ideas. Consider looking for designers on freelancing websites like Upwork and Fiverr, or social media platforms like LinkedIn.

2. Curating Customer Photos

If you have been working on eCommerce for a while, you should be aware of how many brands emphasize good quality pictures. And when it comes to apparel, models are seen wearing clothes, shoes, jewelry, and accessories. 

Seeing an apparel product on a real person helps customers decide whether that product would look good on them as well. 

You can take this idea even further by incentivizing your users to post reviews with them wearing the products. Organize a weekly, bi-weekly, or monthly contest for the best review that has a picture from a customer with a product they are reviewing. Such contests would encourage people to send themselves wearing your stuff more often.

3. Marketing More on Social Media

According to Emarsys, there were about 3.5 billion profiles worldwide on social media profiles in 2021. Such a number suggests that the popularity of the most popular platforms like Facebook and Instagram is not disappearing any time soon.

Social media is great for business because you can do more than just drive traffic to your website. Direct interaction with the audience helps to establish a better relationship between you and your customers. 

There are influencers as well. Cooperating with an authority in his or her respective niche is recommended. Even a simple shoutout or a picture of an influencer wearing your apparel will be a big boost to your business. Though keep in mind that you want to find someone relevant and not waste your money only to target the wrong demographic.

4. Offer Free Shipping

Free shipping is a good nudge to encourage fewer abandoned carts and make the purchase. This happens because:

  • Shoppers are more likely to buy products that come with free shipping.
  • Free shipping can be offered without cutting your profits. Seeing the word “free” is good enough. 

HuffPost has a published article about how discounts, promotions, and free shipping help brands to make more money. Scientist Dan Ariely researched the subject and found out that “People appear to act as if zero pricing (free shipping in this case) of a product not only decreases its cost but also adds benefits.”

5. Driving Urgency and Scarcity

The fear of missing out can become a powerful ally for an eCommerce store. Apparel sellers online drive urgency and scarcity to make more money.

The psychological idea is simple – when we see a product that is going to become unavailable, it looks more attractive. And it does not have to be the product itself. A limited discount can be more than enough to persuade shoppers to spend their money. 

Do not straight up tell your store visitors that they should “buy it now”. Instead, emphasize that there are many people browsing the page of a product and that there are only a few copies left in store.

6. Cooperate with Other Brands

Look to work together with other brands. Announce a joint project together and both brands can benefit from the customers that would come from their partner. Also, if you can persuade a celebrity to join you as well, the whole project will look really solid and help you increase the revenue. 

7. Work More on Search Engine Optimization

Search engine optimization does wonderful things in bringing in quality traffic from Google. Since visitors enter particular keywords in the search engine, they have a higher intent to buy. Optimizing content and looking to get at the top pages of search engines should be on the list of priorities of everyone who wants to make to improve their sales, be it apparel or any other kind of an eCommerce project.