In search engine optimization SEO, the term Off Page SEO refers to activities you can perform outside the boundaries of your website., that affects your Website or Web-page listing in natural search results of search engines.
Why Off Page SEO is Important.
The following result could be found if a website owner does OFF Page SEO with the good strategy.
1. Increase In Rankings In Search Engine
A good OFF Page SEO can lead a web page to rank higher in search engines which means more traffic on your website. Because more than 70% of a website gets traffic from search engines.
Increase in Page Rank
2. Page Rank
Page Rank is an algorithm used by Google Search to rank websites in their search engine result. It is a system introduced by the founders of Google (Larry Page and Sergey Brin).
It is a rating number among 0-10 that indicates the importance of a webpage according to google. Page Rank is the method to measure the importance of a page. As the page rank of a page increases google start appearing website on the first page, and the traffic on website increases.
3. More Exposure
OFF Page SEO cause in the exposure of a webpage, Higher ranking means greater exposure. When a website rank on the first page of a search engine, it gets more shares and more link, this not only increase the traffic but also page authority.
How To Do OFF page SEO
It includes Three main techniques which you do can on your outside of your webpage to rank higher in the search result of search engines.
These main techniques are
- Link Building
- Social Media Marketing
- Social bookmarking
Link Building is very effective and most popular OFF Page SEO technique. It means building the link of your website or blog on other’s website.
For example, someone like my this article and shares the link of this post on his website as a reference, then he is not only promoting my website on his website but also telling the search engine that my blog has some good information and search engine starts ranking my page higher.
Every webmaster wants to build his website links on another website. For this propose many webmasters invented some very useful methods for link building.
Social Media Marketing
Social media marketing is also a good way to get backlinks for the website. Maximum links you get from social media sharing are “No Follow” links, but it doesn’t mean that they have no importance in OFF Page SEO.
Now search engines also give importance to no follow links in ranking a website. There are also some methods to get “DO FOLLOW” links from social websites like Pinterest and Facebook.
Social Bookmarking is not very popular for link building but you can get a huge amount of traffic on your website through this method. There are several bookmarking websites Reddit and StumbleUpon which allow users to share links on there websites.
Just Like ON Page SEO Techniques these techniques are just some ways that you can improve your OFF Page SEO. If anyone use them independently, it won’t make much difference to his website ranking, but when used together, they really help to improve website traffic.